Geoff McFetridge
“I have always been interested in creating work that lies between image and language. Imagery that your mind reads as language rather than being seen as spatial or physical things.”
Born in Canada in 1971, Geoff McFetridge studied at the California Institute of the Arts. He lives and works in Los Angeles.
McFetridge first got a foothold in the world of graphics while still a student, setting up his own studio “Champion Graphics”. He went on to collaborate with a number of brands such as Nike, Pepsi, Burton and Patagonia. The music industry also came calling, his work appearing in videos for The Whitest Boy Alive, Plaid and Simian among others. At the same time, he served as artistic director for the cult “Grand Royal”, the Beastie Boys magazine.
As an artist working across disciplines, he mixes poetry, graphics, painting, textile design and 3D animation. His work veers between figuration and abstraction with recurring motifs such as animals, hands, skaters and bikers.
“I have always been interested in creating work that lies between image and language. Imagery that your mind reads as language rather than being seen as spatial or physical things.”
Né en 1971 au Canada, Geoff McFetridge a étudié au California Institute of the Arts. Il vit et travaille à Los Angeles.
McFetridge se tourne d’abord vers le monde du graphisme lorsqu’il est encore étudiant et crée son studio «Champion Graphics ». Il va collaborer avec de nombreuses marques telles que Nike, Pepsi, Burton et Patagonia.
Dans le domaine musical il collabore notamment avec The Whitest Boy Alive, Plaid et Simian pour des clips vidéo. Parallèlement à cela, il sera pendant deux ans le directeur artistique du cultissime «Grand Royal», le magazine des Beastie Boys.
Artiste transdisciplinaire, il associe la poésie, le graphisme, la peinture, le design textile ou encore l’animation 3D. Son travail oscille entre figuration et abstraction avec des motifs récurrents comme les animaux, les mains, les skaters et les bikers.
“I have always been interested in creating work that lies between image and language. Imagery that your mind reads as language rather than being seen as spatial or physical things.”
Geoff McFetridge is in 1971 in Canada geboren. Hij studeerde aan het California Institute of the Arts en woont en werkt in Los Angeles.
Tijdens zijn studiejaren focuste McFetridge op de grafische wereld. Hij richtte in die tijd zijn studio genaamd “Champion Graphics” op en werkte in de loop der jaren samen met een groot aantal merken, waaronder Nike, Pepsi, Burton en Patagonia. Op muzikaal vlak werkte hij mee aan videoclips voor onder meer The Whitest Boy Alive, Plaid en Simian. Parallel hieraan was hij twee jaar lang artistiek directeur van het cultmagaline Grand Royal van de Beastie Boys.
Als transdisciplinair kunstenaar mengt hij poëzie, grafische vormgeving, schilderkunst, textieldesign en 3D-animatie met elkaar. Zijn werk beweegt zich tussen figuratief en abstract. Dieren, handen, skaters en bikers zijn terugkerende motieven.
